Dr. William
Pierce
Hello!
I do appreciate the feedback I receive from listeners,
who give me their responses to my broadcasts and who tell me about their own
concerns and ideas and who sometimes give me useful tips on news stories that I
might not have learned about otherwise.
One thing I’m reminded of over
and over again by listener feedback is that many listeners still haven’t
assimilated a message I’ve included in nearly every broadcast, and that is the
central importance of Jewish media control to all of our problems. Many listeners,
perhaps even a majority, still believe that somehow, when the White public
becomes sufficiently exasperated, we can vote ourselves out of our problems.
When I have said that the whole democratic process is merely a sham, an
illusion, in the age of television, they haven’t believed me. They still cling
to the notion that democracy is inherent in White life, that it is with us to
stay, and that we must rely on it in order to overcome our problems. This
notion seems to have been implanted so deeply in their consciousness that it
will take a real trauma to uproot it. Well, you can be sure that the trauma is
on its way, but meanwhile it behooves some of us to understand the situation.
A couple of weeks ago I quoted
a few sentences from a book published in 1928 titled Propaganda, by the
Jew Edward Bernays. Today I’ll read to you an expanded set of excerpts from
Bernays’ book to give you a little more of the gist of his message. I quote:
‘The
conscious and intelligent manipulation of the organized habits and opinions of
the masses is an important element in democratic society. Those who manipulate
this unseen mechanism of society constitute an invisible government which is
the true ruling power of our country.
‘We are
governed, our minds are molded, our tastes are formed, our ideas suggested
largely by men we have never heard of. This is a logical result of the way in
which our democratic society is organized. Vast numbers of human beings must
cooperate in this manner if they are to live together as a smoothly functioning
society....
‘Whatever
attitude one chooses to take toward this condition, it remains a fact that in
almost every act of our daily lives, whether in the sphere of politics or
business, in our social conduct or our ethical thinking, we are dominated by
the relatively small number of persons... who understand the mental processes
and social patterns of the masses. It is they who pull the wires which control
the public mind, who harness old social forces and contrive new ways to bind
and guide the world....
‘Sometimes
the effect on the public is created by a professional propagandist, sometimes
by an amateur deputed for the job. The important thing is that it is universal
and continuous; and in its sum total is regimenting the public mind every bit
as much as an army regiments the bodies of its soldiers....
‘The
systematic study of mass psychology revealed to students the potentialities of
invisible government of society by manipulation of the motives which actuate
man in the group.... So the question naturally arose: If we understand the
mechanism and motives of the group mind is it not possible to control and
regiment the masses according to our will without their knowing it?
‘The recent
practice of propaganda has proved that it is possible, at least up to a certain
point and within certain limits....
‘No serious
sociologist believes any longer that the voice of the people expresses any
divine or especially wise and lofty idea. The voice of the people expresses the
mind of the people, and that mind is made up for it by the group leaders in
whom it believes and by those persons who understand the manipulation of public
opinion....
‘Whether in
the problem of getting elected to office or in the problem of interpreting and
popularizing new issues, or in the problem of making the day-to-day
administration of public affairs a vital part of the community life, the use of
propaganda, carefully adjusted to the mentality of the masses, is an essential
adjunct of political life.’
I should mention that Bernays’
book is not profound or especially valuable in itself. It merely states a few
self-evident facts about the way in which a modern society works. For the
person interested in propaganda, far more useful books are available. The fact
that Bernays was a Jew is not even especially relevant here except to emphasize
that propaganda, the mass media, psychology, and the manipulation of others
always have been subjects of special interest to the Jews. It is not for
nothing that they are as thick in these fields today as they were in the time
of Bernays and Freud. The reason I chose Bernays’ book to quote is that it
provides a more concise and clear summary, in a few quotable paragraphs, of the
role of propaganda in modern life than most other books on the subject.
If I were you I wouldn’t even
waste time trying to hunt down a copy of Bernays’ book. Although it is
available in larger libraries, it’s long been out of print, and all it does is
state the obvious: namely, that the whole concept of democracy is meaningless
in an age where a few people have in their hands the mechanism for controlling
the attitudes and opinions of a majority of the electorate. And Bernays also
takes the disingenuous position that not only is this control a fact of life,
but it is a good thing; it is necessary to control and regiment the thinking of
the public in order to avoid chaos, and it can only lead us to greater progress
and prosperity. He simply glosses over the question of who should exercise this
control and what their motives should be.
If you really want to study
the subject of propaganda, a good place to start is with the 1962 book, also
titled Propaganda, by the Frenchman Jacques Ellul. That book is still in
print and is available from the sponsor of this program, National Vanguard
Books. Professor Ellul deals with the subject in much greater depth and with
much greater honesty than Bernays does, but he agrees with Bernays on the most
obvious and fundamental conclusions: on the irrelevance of the idea of
democracy, for example. I quote from Professor Ellul’s book:
‘If I am in
favor of democracy, I can only regret that propaganda renders the true exercise
of it almost impossible. But I think that it would be even worse to entertain
any illusions about a coexistence of true democracy and propaganda.’
To me it is frustrating that a
conclusion that seems so obvious is nevertheless resisted by so many otherwise
intelligent people. Democracy has become almost a sacred concept to them, this
idea that the policies guiding our nation should be decided by counting the
votes of every featherless biped who has reached the age of 18. It’s like
motherhood: they’re almost afraid to question it.
This seems to be as true of
intellectuals in our society as it is of Joe Sixpacks. The fact is that
intellectuals are no more likely to be independent-minded than people who work
with their hands; most intellectuals, just like most Joe Sixpacks, are
lemmings. In fact, as Ellul points out, it is precisely the intellectuals who
are most strongly controlled by propaganda, because they are more open to every
medium of propaganda.
And I must admit that it took
me a long time to overcome the ideas drummed into me when I was in school that
under a democracy people are more free than under any other political system,
that under a democracy we are all free to think and say whatever we want, and
that we have a greater responsibility as citizens of a democracy to make up our
own minds about things independently, and so on. Actually, we still have some
degree of individual freedom in the United States today because more than 200
years ago men whose temperament was far more aristocratic than democratic in
the modern sense of the word were willing to go to war against their legitimate
government in order to secure that freedom for us, and people with a truly
democratic temperament, who have been gnawing away at that freedom ever since,
haven’t yet succeeded in suppressing it completely.
Well, it should not be
surprising to us that although books such as Professor Ellul’s Propaganda
– and many others – are readily available, almost no one has heard of them.
Keeping the public believing in the myth of democracy is an important element
in maintaining control over the thinking and behavior of the public. It is
simply immoral and scandalous to question the reality of democracy. It’s like
questioning the truth of the “Holocaust” story. And for that reason we’re not
likely to be taught in our social studies classes in school or to read in the
New York Times or the Wall Street Journal even the most obvious and
self-evident conclusions presented by Bernays or Ellul. We’re still taught how
democracy safeguards our freedom, even while those who control the mechanism of
propaganda in our democratic society are working day and night to eliminate
that freedom.
Already “freedom” means to
Sally Soccermom the right to buy either blue plastic hair curlers or pink
plastic hair curlers or yellow plastic hair curlers or no hair curlers at all
at the shopping mall. And to her husband it means the right to watch whatever
ball game he chooses and to go to the refrigerator for another six-pack at
halftime. And both Sally Soccermom and Joe Sixpack have pretty well been
brought around by democrats to the opinion that the First Amendment doesn’t really
give anyone the right to say “hateful” things: things that offend other people.
A majority of them already believe that racism is illegal – or ought to be
illegal.
It is unfortunate that we
cannot use propaganda the way it is used against us. I’m certainly not a
propaganda expert myself, but I understand enough about it to know that the use
of propaganda on a large enough scale to be effective in changing the attitudes
and the behavior of the public requires a much larger mechanism than anyone but
the Jews possess. I’m talking here about so-called “vertical propaganda,” which
simultaneously conditions large numbers of people through the use of
television, magazine advertising, and other mass media. The Jews worked hard to
seize control of that mechanism and build it up throughout all of the last
century.
There is, of course, what is
called “horizontal propaganda,” in which the attitudes and behavior of
individuals in small groups are changed through suggestion by group leaders and
guided group discussion. This is the sort of thing that was used in communist
prison camps and in some religious cults and is used in “sensitivity training”
in America to condition employees in government and in private business today.
It also is used to a frighteningly large extent in America’s schools to
propagandize children. It doesn’t require much in the way of mechanism, as
“vertical propaganda” does, but it does require a large number of conditioning
groups operating simultaneously in order to be effective on a significant
portion of the population, and that in turn requires a large organizational
infrastructure to get people into the groups and then to coordinate their
conditioning.
I find all of this very
interesting, but also a little depressing. I cannot help but agree with Bernays
and Ellul that the governing role of propaganda is inevitable in a modern,
centralized, technological society. Without propaganda as a coordinator for the
lemmings, we would have chaos. The only way to avoid propaganda would be to return
to the sort of decentralized society without mass media, based on the farm and
the village, that we had during the Middle Ages and in ancient times, and we
can’t do that as long as we live in a world where we are surrounded by
dangerous enemies: which is to say, we cannot afford decentralization and the
giving up of our mass communications capabilities as long as we have Chinese or
Jews waiting for us to lower our vigilance. The important thing is not to try
to avoid propaganda – we really can’t do that – but to ensure that the people
who control the content and the direction of the propaganda are our people and
that they have the right motivations. That is the essential thing. Beside this
everything else becomes insignificant.
An understanding of our
present situation leads us to a conclusion that many otherwise intelligent
people are afraid to confront. That frightening conclusion is that there is no
peaceful way out of this situation. The Jews never will voluntarily relinquish
control of the mechanism of propaganda, and as long as they retain control
America and our civilization and our people will continue down the slippery
slope toward oblivion: non-White immigration will continue, the White birthrate
will remain far below the replacement level, the media will continue pushing
multiculturalism and race-mixing, and the Jews will continue their efforts to
reduce our freedom to a choice of hair curlers and ball games, as they already
have done in Europe. And as long as their television screens stay lit and the
shelves at the shopping malls remain full of consumer goods, the lemmings will
go along happily with everything.
We cannot vote our way out of
our planned demise. Either we will let ourselves be led into extinction by the
masters of propaganda like lambs to the slaughter, or we will fight back, and
when we fight back there will be a period of bloody chaos. When I have said
this in the past I have been accused by people who otherwise agreed with me of
having bloody-minded fantasies. They did not want to face the prospect of
violence and bloodshed, and when I said that we must face it they accused me of
wanting it.
Well, I don’t want it – except
as an alternative that is infinitely preferable to extinction. I prefer a
peaceful path to survival and freedom and progress, but I no longer believe
that a peaceful path remains for us. The people who accused me of being bloody
minded were people who were comfortable, who were living fairly high on the
hog, and of course they didn’t want their comfort to end. They didn’t want
their comfortable world to become chaotic and dangerous and bloody. I can’t
blame them for that. But they let their desire for a continuation of comfort
hide the truth from them. They wanted to believe that we can vote our way out
of the mess we’re in and that everything can be resolved peacefully, and so
that’s what they believed. I can only agree with Professor Ellul that the worst
thing we can do now is entertain any illusions about the efficacy of democracy
in combating the destructive propaganda mechanism being used against us by the
Jews.
Our responsibility is to
continue building our capability for taking advantage of events as they happen,
and that means primarily to continue building our means for communicating
effectively with every independent-minded White man and woman with a conscience
and attempting to gain his or her participation in the effort to reach others.
I don’t expect that our communications capability will win any elections for
us, but it certainly will enhance our ability to fight back – and that is what
I intend to do until my last breath.
Thanks for being with me again
today.
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